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Vlerick Fundraising report
Giving back has many faces
Digital fundraising report magazine 2017-2019
Who exactly donates to Vlerick Business School? How much do they give and why? The digital fundraising report that we helped to create for Vlerick showed the many ways that giving back to your alma mater can take.
Supporting a student who otherwise wouldn’t be able to afford to study at Vlerick. Helping a student venture into the business world. Enabling Vlerick to operate from day to day. There are several reasons that drive donors to give back.
On top of the facts and figures, this fundraising report contains stories told through words and pictures. From famous faces such as alumnus and football magnate Bart Verhaeghe, but also Kenyan student John Maina, who now works to provide better education for orphans in his homeland.
As a big thank-you, each donor receives a copy of the fundraising report with a personalised cover. The responses were enthusiastic, the stories inspiring. Vlerick’s fundraising is well and truly on the map.
With this digital fundraising report, we knew how to get the bare facts across. But it’s the stories that really connect people to each other. And the personalised editions are the icing on the cake.
SIGRID SENGERS, HEAD OF ADVANCEMENT VLERICK BUSINESS SCHOOL