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Matthijs & Co

Matthijs & co

Assignment

Rebranding

Date

August 2016 – June 2017

Mid-2016. Matthijs & Co, East Flanders-based home and interior specialist for the premium segment, wanted to share its achievements with the world. After years of growth and hard work, Managing Director Adelbert Matthijs realised that being very good at what you do was no longer enough. So he approached The Nutshell.

TURNING POINT

‘Focus on the job. Work hard and excel at what you do.’ At Matthijs & Co, they’ve kept their eye steadily trained on their projects in the past few years. Only people who know them were aware of what they stand for and what they do to create dream interiors. But these days that just doesn’t cut it anymore. What’s more, their branding was old-fashioned (no longer in tune with who they were), unclear (who exactly can make use of what services?) and fragmented (use of different logos, colours, etc.).

SPARRING PARTNER

It became apparent that the basis for content marketing was too unstable so we persuaded them to first spend some time on their identity: ‘who are we today?’, but also ‘who do we want to be tomorrow?’ Getting everyone round the table was sometimes easier said than done, but it was worth the effort. The result of all the brainstorming and discussion was a new Matthijs & Co, with not only new workwear, protective dust sheets for worksites, vehicle lettering, quotation folders and business cards, but also a brand-new website and their very own inspirational magazine.

CO-CREATION

As an interior decoration specialist with extensive experience in fine painting work, Matthijs & Co is particularly alive to form and colour. The company also brings together two generations, which don’t always share the same opinions. So that’s why we took the time to sit down together to come up with something that perfectly captures who Matthijs & Co is today and wants to be tomorrow. The foundation has been laid. Now we can bring to light their fascinating stories and tell them to the world.

Nowadays you not only have to explain clearly what you do and for whom, but also why you do it differently – and better – than others.

ADELBERT MATTHIJS, MANAGING DIRECTOR

LOOKING FOR A FRESH PERSPECTIVE?

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