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Branding Copywriting Design Photography Social Storytelling Strategy Website

BINDING FORCE

Medical doesnt have to mean sterile

Assignment

Rebranding

Date

March-May 2020

When Medipartner started up in 2016, the focus was on business development. But four years later, founder Sophie Mestré saw the coronavirus lockdown as an opportunity to rebrand.

SCALE-UP

Medipartner is a promising scale-up. The company offers HR solutions to pharmaceutical companies looking to outsource their sales, deploying high-performing sales teams and customised tools from the outset. The driving force behind Medipartner’s success is undoubtedly its dedicated core team.

A BINDING FORCE

After two online workshops with the core team, we derived five internal values (brand personality) and five external values (value propositions). From there, a strong visual and verbal identity emerged and morphed into a clear and understandable brand guide. This gave everyone the tools they needed to bring the new Medipartner brand to life – both digitally and in print.

TOUCHPOINTS

If you put people at the heart of your brand, you need to put a face to their name. A photoshoot provided the visuals for a balanced website, a stylish presence on LinkedIn and a personal sales pitch. Despite the coronavirus restrictions, Medipartner managed to sustain its position and is now stepping up its growth even further.

While we couldn’t meet face to face, The Nutshell was very quick to win the confidence of our entire core team. Everyone embraced the new brand straight away and couldn’t wait to get to work.

SOPHIE MESTRÉ, CEO MEDIPARTNER

THE HUMAN TOUCH

People are the most important asset in any business. Put a face to their name and create a safe environment that lets them start leveraging your brand.

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