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The jazzy core of bluecrux
After spending two years focusing on acquiring clients and providing them with excellent service – and managing to bag a few awards along the way – the bluecrux consultants knew that the time had come to look in the mirror. Who are they? What unites them? And why should clients choose them?
COLOURFUL TRIBE
January 2017: first contact. Scratch the surface and you soon find out that what you get is NOT what you see. Safely hidden in the depths, behind all the impenetrable jargon and interchangeable stock images, lurked a colourful, intelligent and very driven tribe of 50 supply chain specialists.
JAZZY BLUE CORE
We organised workshops and worked together to identify five internal values (brand personality) and five external values (value propositions). Their desire to co-create with their clients and improvise solutions, with investment in R&D helping the team stay at the cutting edge, forms their jazzy blue core. Hence the decision to feature blue in their visual identity and use black & white images.
EVERYONE SWINGS
A comprehensive brand bible means that everyone is on the same wavelength. A new website, with a fortnightly blog and incisive job ads, as well as event news, keynote presentations, sales decks… – everything evokes the dynamism of bluecrux, suggesting that this is a company that really knows how to swing.
The Nutshell pushed our boundaries and mindset. Together we made our brand stand out from within. Much to the delight of our own people, our clients and everyone that follows us.
What lies below the surface in your case?
First think about who you really are. And your value proposition will come naturally.
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