Copywriting Photography Social Storytelling Strategy Video
The authentic world of tea
Ready-to-drink tea has been commonplace in Asia for years, but now it’s becoming more and more popular in the rest of the world. Machine manufacturer GEA wanted to position itself as a sustainable partner of high-end tea makers.
A TOUGH NUT TO CRACK
The tea market is a tough one to break into, compared with the perfume sector, for example. But GEA realised that the key was authentic content that shows us someone we could look up to.
TASTING YOUR ROOTS
In our video entitled ‘Flavour of your Roots’, we follow Taiwanese tea producer Katie, an impressive lady with two organic tea plantations and who has won numerous awards. Tea is her life. And for her, tasting tea also means tasting your roots. An authentic story from the mountains of Taiwan and the capital Taipei.
TRIED AND TESTED BY THE CMA
It wasn’t just tea producers worldwide and GEA’s own people who appreciated Flavour of your Roots. The UK’s Content Marketing Association also knew good taste when they saw it, nominating it in the Individual Videos category of the prestigious CMA Awards. The Nutshell was the only Belgian agency to appear at the ceremony in London.
This video was ground-breaking for us in the field of marketing. Never before had we delved so deeply into the world of our target group. I had never had the opportunity to go to an awards ceremony before.
LYNETTE THOMAS, HEAD OF MARKETING LIQUID & FILLING TECHNOLOGIES AT GEA GROUP