7 October. Just as we were about to embark on a new video adventure in South Korea, we heard that we’d been nominated for the International Content Marketing Award for our video ‘Flavor of Your Roots’.
Without a shadow of a doubt, this is the most prestigious award there is for content marketers, so we’re eagerly looking forward to this year’s ceremony in London on 26 November.
We know what kind of impact the video has had within the GEA Group: employees filled with pride, customers’ faith confirmed, and prospects (i.e. tea gurus) surprised at the empathy shown by a machine manufacturer for their product. This recognition of our expertise by our peers is the icing on the cake for us.
A cake that goes down particularly well with a nice cup of tea of course – enjoy!