The Flavour of Your Roots

Authentic tea video, made in Taiwan

Dream Dare Do

Rebellious, female branding for Conny Vandendriessche


High-end magazine for Matthijs & Co

Daddy Cool

Animated video starring some cool engineers

Hi, we’re The Nutshell

Looking for content?

Do you want to capture the essence of your story and use clever content marketing to ensure your brand really makes an impact? Online, offline, or both?

Then you’ve come to the right place.


So… who are you? And what makes you stand out from others? We’ll get together with your core people for a workshop and find out the answers. Then we can produce a documented visual and verbal identity – giving your organisation a personal face and story on your website, your social media and in presentations.


What do you want to achieve? Who is your target group? What’s the best way to reach them? We’ll bring together your experience and – sometimes unexpected – insights from content-strategy tools and derive a clear and transparent content plan: accessible, usable and one you can tailor.


Content marketing will only work if all your people believe in it and contribute towards it. We’ll help bring them on board. We’ll convince them with some solid arguments, and with the right tools we’ll get them to contribute efficiently. Because they are your ambassadors, your vital links to distribute your content, who you can’t do without.


Your website is often the first thing someone sees of you. But it’s also your content hub, where all your case studies, testimonies and blog posts live. And remember: you control your content on your website, which isn’t always the case on social media.


A good, well-told story inspires action. We’ll explore authentic stories in your organisation from – sometimes unsuspecting – storytellers and tell them through a thought-provoking video, a funny animation or an in-depth blog. Interaction guaranteed.

Social media

Based on a well-founded plan, we’ll release your content unto the social media world: a captivating post to like, to share, to inspire. Build a fan base, reach influencers and turn them into your loyal ambassadors. We’ll also look for relevant content and add a layer of you to it: whether something powerful or more nuanced. This curation is an important step towards thought leadership.

What we do


Content-wise, visually, across all media


Who wants what content at what time?


Everyone engaged in content


Your content hub and business card


Stories that stick, in word and image

Social media

Turn viewers into ambassadors


Who we are

Sarah Buyl

Content cracker

Positive energy and plenty of empathy. And not just for the reader or viewer, but for sensitive client issues too.

Sabine Rosseel

Content cracker

A down-to-earth approach to content marketing. No empty rhetoric. My feet are firmly planted in the here and now.

Some of our clients